Friday, December 19, 2008

MARKETING GOES INVENTIVE?

Marketers have ever been trying to find a new way to reach buyers. Burger King is marketing a new men's fragrance with the scent of meat, called Flame. I've heard that the way to a man's heart is through his stomach but never that the stomach has to draw it through the nose!

It is good that it is aimed towards a male audience because the commercial is a complete turn-off to me as a woman. Besides, it is too long to watch.

In this day and age, fewer people are looking for scents that bring on allergy symptoms or mask pheromones. In fact, pheromones are the most significant olfactory teaser. Some companies have figured out that pheromones can get a dog to a bitch in heat from miles away. Finally marketers are going to cash in. Advertising is catchy:
Order Your Pheromones To Attract Women Here

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