Friday, February 19, 2010

THE MERGER BETWEEN MICROSOFT AND YAHOO SEARCH ENGINE APPROVED HERE AND ABROAD


It is not clear why Microsoft is buying up Yahoo unless it is to be married to Bing to compete with Google. The European commission didn't see a problem, feeling it would not stifle competition....that sounds about as meaningless as anything that can be said! Apparently Yahoo's web page will use Bing's search engine and the two companies will share revenues. That will be interesting. After all, there is never a threat when one lets the fox into the hen house, now is there?

If you can't be as good as Google, then it seems right to use both hands! Bring out all the guns...power over brains.

There seems to be no benefit to the consumer. It will bring in more advertising and money to Yahoo and Microsoft who think they need it since the consumer is supposed to spend more time of their lives watching useless ads before they can get to see that for which they are searching.

Carol Bartz, Yahoo chief executive, said the two firms would be creating a "breakthrough search alliance". What is being broken through was never mentioned. I remain unimpressed as I cling to the rule (and continue to use Google), "If it ain't broke, don't fix it.?

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