Ad hominem: en.wikipedia.org/wiki/Ad_hominem appealing to feelings or prejudices rather than intellect
When dirty politics is at play. it may be Republican against Republican before the primary. The closed force of Republicans who are 'against' HealthCare is a wonderful example of the ad hominem actions...they have seniors feeling that they are considered worthless and will be allowed to just die (the fictitious death panel). Threats against budget is a frequent one, knowing that the majority of Americans fall in the 98% who are not wealthy, having difficulty paying their bills, and financially needy. The threat is 'insurance premiums will rise with this plan.'
On YouTube, you will find a discussion about and video of an ad called the most despicable yet, from Elizabeth Dole. Check it out. Without the following discussion one would not imagine the untruths to it all.
However, the best illustration if in humor. Check this out on How to Speak Republican. Satire right on!
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