Sunday, November 13, 2011

LIFE, CLOTHING, AND MAKEUP ARE MORE CASUAL THAN THEY HAVE BEEN IN MANY DECADES


Years ago, someone who owned a successful cosmetics company said that research showed that cosmetics and clothing sales held up even during depressed times.  Appearance seemed more important a few decades ago than it is today.  Rather,. it seems that, while these comments are completely anecdotal, it makes me wonder if the experience of the couple's business in past decades is holding up today.

When those comments were made to me, women tried to do it all at home, whereas today they are trying to do it all at the workplace as well as home  They certainly never wore running shoes to work and rarely wore pants or dungarees.  Today people do not stress 'dressing up' for work, eating out, or evening entertainments venues, and I've even seen people dressed in jeans at Symphony.  Few restaurants today keep neck ties and jackets oir men in all sizes for those not considered ‘properly’ dressed for fine dining.
  wonder at the degree where those things have seemed to change today.   Certainly standards of perfection have shifted.  Women no longer look like professional actresses with their faces painted on.  A natural look prevails on their faces as does a casual look in clothing.  There is more attention paid to health, exercise, and not smoking.  Cocktail parties are fewer, in fact almost non-existent in today’s world where people are cautioned not to drink and drive.

Is the impetus economic or a response to the environment and wish to conserve resources?












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