Friday, December 9, 2011

UNITEDHEALTHCARE AD

It may be that I am confused, but the current ad on TV by UnitedHealthCare does not seem possible.  The content is that a man (I think he is riding a motorcycle) states he was given two different prescriptions by two different doctors, but thanks to UnitedHealthCare he was told not to take them both as it would hurt him.

Usually, it is an office worker at a for profit medical plan that would see prescriptions after they have been filled and billed for reimbursement.  It is the pharmacist, assuming that the patient goes to one pharmacy (or at least lets the pharmacist knows all meds he is taking) who has references that let him know combinations which fight one another. Contact with hospitals in my work in the last few years has taught me that, logically, it would be the pharmacist, not the physician who would note the interaction

Since I do not know all the facts of how UnitedHealthCare works, the message should not have been to urge people to buy health insurance but to properly use the resources of their pharmacy.  It seems that many ad people are getting as sloppy about facts as many reporters or media people are these days.  How sad for the rest of us.  Small wonder that my mute button is getting overworked these days.


2 comments:

harrybicon said...

Comparing prices is one of the a lot of acid things about accepting your drugs from accepted retail chemist's shops.

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Yiayia said...

The average patient/consumer knows little about how to choose and is at the mercy of less than honest advertising. They also don't know how to compare prices of drugs as many are dependent on their drug insurers who choose for them.