Thursday, March 15, 2012

ENCYCLOPEDIA BRITTANICA MOVES INTO THE 21st CENTURY

At last, Encyclopedia Britannica will save  forests.  The company has finally figured out that people who want fast answers aren't going to look in a book when Google and other search engines can give them with a couple of keystrokes.  The World Book has made a part switch and much is available online but there is still a print version. nAs a person who for years bought every reference book that was published, it has been at least 15 years that i stopped buying them..

Businesses require CEOs who can move with the times.  Unfortunately too many whine about their profits dropping through no fault of their own.  Not so true when you look at all the hints that have been dropping over the past few years.  Cookbooks, if one asks most good cooks of today, aren't really needed because if you want a recipe to fit the ingredients you have on hand, you will find enough recipes with slight variety to convince you to forget it to just scramble a couple of eggs.  Actually, a site on the Internet claims that cookbook sales are flourishing.  Indeed, it is still a money maker of clubs, women's groups, churches, or anyone who can go around and get women to write out their favorite recipes (sales helped if the best cook in town can lend her name and recipe to the book). More instructions than you could ever want to know on any subject is available on YouTube.. Click here for an example.

Some things become obsolete because of newer, faster, more serviceable tools or methods to get to the same goal.  Some, like software, cameras, computers, recorders, TVs and all things electronically technological are built with planned or predictable obsolescence, since  newer and improved models are always in the pipeline.

It was shocking to learn that the state considers a lifetime guarantee to be only ten years.  At that rate, I should have a sticker that says:  "best used by 1990"


 

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