The marketers are feeling smug because they have stolen into our computers unlawfully, to my view, since they were uninvited and had no permission. They have taken our clicks to websites, assuming they can figure out why people were there.
Suppose, I, as a grandmother went to a bridal site to acquaint myself with bridal wear. I was only interested in this when my granddaughter was getting married. Do I want a lot of advertising sent to me? Absolutely not! What if I were unhappily married and went to porno sites believing my spouse would not learn of it. Would I want advertisements from companies selling sexual enhancements? Probably not!
I can think of many instances when I have searched the web for a kitchen appliance. I may have gone to many sites before I found what I wanted. Once I have made my purchase, I have no need for advertisements for the same product. I can see that the notion might be helpful for a few, to have the steps taken for them, but is it worth the annoyances of spam and 'targeted' ads? Not to me it isn't.
Whenever I fill out the marketing forms I indicate that I have no pets. Why, then, do I get catalogs for pet paraphernalia. I think I know. My daughter had a parakeet she left with me for a summer. Since I had to care for him, I got a PetCo card which was supposed to do something for me if I bought enough. Since then I am being deluged with catalogs for pet gear.
Suppose, I, as a grandmother went to a bridal site to acquaint myself with bridal wear. I was only interested in this when my granddaughter was getting married. Do I want a lot of advertising sent to me? Absolutely not! What if I were unhappily married and went to porno sites believing my spouse would not learn of it. Would I want advertisements from companies selling sexual enhancements? Probably not!
I can think of many instances when I have searched the web for a kitchen appliance. I may have gone to many sites before I found what I wanted. Once I have made my purchase, I have no need for advertisements for the same product. I can see that the notion might be helpful for a few, to have the steps taken for them, but is it worth the annoyances of spam and 'targeted' ads? Not to me it isn't.
Whenever I fill out the marketing forms I indicate that I have no pets. Why, then, do I get catalogs for pet paraphernalia. I think I know. My daughter had a parakeet she left with me for a summer. Since I had to care for him, I got a PetCo card which was supposed to do something for me if I bought enough. Since then I am being deluged with catalogs for pet gear.
I am Caucasian and often wonder why I get clothing catalogs for the 'black' woman. Clothes really aren't all that different except for 'dressy' clothes which are culturally very much fancier, tassle-ier, and with more form fitting styles for the larger woman than other catalogs. Even though I have never purchased a single item from them (main reason is that they don't have petites in my size) I have been getting the catalogs for years. This brings me to another observation. Those who telemarket, send out requests for contributions, and otherwise make money by outreach, never take a name off the list. I have been widowed for almost 8 years and no matter how many times I have tried to get my husband's name off mailings, I have failed. I have failed even when I have said they will not ever get another penny from me until my name and not my dead husband's is on the request. I wonder how many forests it will take to finally get rid of the mountain of useless catalogs because of some bright MBA who thought of tracing computer clicks to sell advertising. I would like to see my computer no longer violated. If I want a product, I will look for it until I find it. I don't want a cottage industry set up to do my thinking for me.
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