Politicians and those who want to control the country for their own personal of gain rather than for the good of all the people, look on this as a game to be won by cheating, lying, slandering the opponents, or many other less attractive methods.
Campaigns defined: series of activities organized to accomplish a goal. This can be appli3d to war, politics, or choosing the prom queen. Republicans seem to have decided that rules of the 'game' shall be 'no holds barred' aka dirty tactics allowed. At present, the party is very scattered and split so that nothing that comes from them connects as a cohesive platform. 'The machine', an interesting term for the unit that runs their campaigns certainly takes the humanity out of the process, doesn't it?
Typically heard in politics, is the term 'works' as in 'whatever works', or, 'how should we play the game'? Strategies are studied as closely as plays are studied after a football game. (Now we are back to 'what works' and 'how the game is played'.) As in war, there are paid soldiers and lots of volunteers.
The media is most influential as to what voters get to hear and from whom. No one has really sat down to clearly define the role of the media today, though lots of people have noticed that they have influenced campaigns. Chris Matthews said nothing truthful or positive about Hillary Clinton until she lost the primary, after which he had only compliments about her. Today we have O'Keefe in Mary Landrieu's office with 'entrapment journalism'....it's all part of the 'game'.
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